Links

The following are links to firms and organizations providing useful industry-related products and services:

• A.C. Nielsen, Inc. - World's largest provider of retail scanner data in grocery, mass merchandiser, and drug channels; household panel data; and analysis services.
• American Marketing Association - World's largest educational and advocacy organization for marketing professionals. Largest chapter is New York.
• American Statistical Association - To promote excellence in the application of statistical science across the wealth of human endeavor.
• The Analytical Group - Makers of WinCross windows-based survey tabulation software that meets the needs of most research firms.
• Burke Institute - The leader in marketing research training (Burke Institute), which was recently acquired by A.C. Nielsen.
• Classification Society of North America - A nonprofit interdisciplinary organization promoting scientific study of classification and clustering.
• Council for Marketing & Opinion Research (CMOR) - CMOR is the marketing research industry's advocacy arm, working to ensure the survival of marketing and opinion research through education and legislative action.
• Council of American Survey Research Organizations (CASRO) - CASRO is the marketing research industry's trade association, helping member companies adhere to strict ethical standards in research practices, and reporting on the industry in general.
• Information Resources, Inc. - Major provider of retail scanner data for grocery, mass merchandiser, and drug channels; household panel data; and analysis services.
• IntelliStance - Offers proprietary MarketStance software for identify marketing and underwriting potential.
• Marketing Sciences Associates - Provider of systems and software for the management and analysis of retail/transactional databases. Also offers the Market Impact sales forecasting model.
• New England Consulting Group - Superb marketing management consulting in an environment conducive to learning, growth and achievement.
• TNS-NFO - With 15K employees in 65 offices in 40 markets around the world, TNS is one of the world's leading providers of research-based marketing information and counsel.
• Quick Test - One of the nation's leading mall and telephone data collection services.
• Quirk's Marketing Research - Publisher of Quirk's Marketing Research Review, a readable industry trade journal, along with the Researcher Sourcebook.
• Raosoft - World's most powerful survey software for great-looking, easy web and email surveys.
• SAS Institute - Leading provider of data warehousing and CRM software services.
• Sawtooth Software, Inc. - Software for trade-off analysis, including interactive survey software for adaptive conjoint and discrete choice analysis.
• SPSS, Inc. - Major provider of survey analysis, data entry, and survey creation software.
• Survey Sampling, Inc. - Largest provider of respondent samples for the survey research industry. SSI's World Opinion site reports on trends, job listings, and more for the research industry.
• Statistical Innovations - Specializing in innovative applications of statistical modeling, such as latent class and finite mixture modeling, discrete choice, and logistic and ordinal regression.
• Statistical User Groups - Major stat user group links sponsored by Stat/Transfer (provides data transfer between popular software packages). See Stat/Transfer for more product info.
• US Census Bureau - U.S. government population, household, and family projections - and a multitude of other facts about our ever-changing country.
• US Bureau of Labor Statistics - BLS is the principal fact-finding agency for the Federal Government in the broad field of labor economics and statistics.