Company Bio

Surveys & Forecasts, LLC is a full-service strategic marketing research firm founded in 1994 by Bob Walker, and is based in Fairfield, CT. The underlying premise of the firm was that few marketing research firms were able to deliver research learning in a clear manner with specific implications for strategic and tactical marketing action. Using a disciplined, consistent approach, S&F’s client base has steadily expanded to include leaders in financial services, telecommunications, packaged goods, OTC & Rx health care, and e-commerce.

The company’s success has been built upon: (1) having the utmost respect for the voice of the consumer; (2) obtaining precise insight into the marketing decisions faced by the client; (3) driving the client's information needs into all aspects of research design; and (4) using superior analytic and interpretative skills to drive business success. The company is noted for strengths in exploratory market assessment studies, attitudinal research, customer satisfaction, brand positioning, and communications research.

Marketing Research Services:
Qualitative and quantitative market structure/attitudinal segmentation research; habits & practices research; positioning & communications research; concept/product screening/testing; continuous and multi-wave attitudinal tracking; customer satisfaction/loyalty research; and multi-variate analysis of existing data sets (both primary and secondary data sources). More info »

Statistical Services:
Correlation/regression (to identify drivers of brand performance), discriminant analysis (for group assignment and scoring), factor analysis (to uncover underlying themes in attribute importance), cluster analysis (attitudinal or benefit segmentation), conjoint/trade-off analysis (to identify discrete or linear combinations of variables that most impact preference), correspondence/perceptual mapping (to show brand positions relative to attribute ratings), derived importance analysis (stated vs. predictive analysis), and standard quadrant/gap analyses (brand performance relative to stated importance). More info »

Research Programs & Plans:
S&F can develop research programs built around your company's specific business decision-making needs, and even act as your firm's in-house research department. Customized programs can be developed using both primary (proprietary) and secondary research tools, syndicated data services, and company data. Combination methodologies can also be employed to achieve the desired level of granularity. More info »