Case Studies :: Surveys & Forecasts

The following are representative projects conducted by Surveys & Forecasts:

An OTC health care brand was lagging in sales and share. Management was unsure about its role versus in the company portfolio. S&F conducted a major repositioning study to identify ways to revitalize the brand, while maintaining distinct imagery from its sister products. An extended diary was used to assess in-home inventories and brand use. Extensive use of cluster analysis, derived importance analysis, and correspondence mapping identified an optimal positioning -- and key copy points -- for a relaunch. More Info »

A packaged goods company wanted to create volume and share projections using a combination of longitudinal data, demographic trends, and shipments data. S&F developed a customized projection model using SPSS smoothing algorithms and reporting with Cognos PowerPlay. Data distribution was conducted via the web, and the system is in active use by local managers in 150+ sales territories across the US. More Info »

A business news publisher had acquired several Web-based information and news retrieval services. The client needed to know how to best integrate the unique features of each. S&F conducted interviews among users of each service in several countries, identified the duplicative overlap, and created a path forward for a new business information ‘supersite’ which was then deployed. More Info »

One of the nation's leading telecommunications companies asked S&F to assess demand for a new 'central office' feature. Customers were recruited and assigned to one of four cells, stratified on the basis of central office feature use. Respondents participated in a two- month trial of the service. They were interviewed at distinct points to obtain initial reactions, day-to-day experiences, and future intent to buy. The new feature was subsequently launched as part of a new product bundle. More Info »

A leader in medical testing for physicians and hospitals was interested in offering a limited set of services directly to consumers. S&F identified the overall positioning platform for the new service, the sales potential of each individual test, and the key support points needed for the DTC campaign. Segmentation and factor analysis, plus the use of correspondence mapping, were used as part of the market assessment. More Info »

A pet health company believed that its packaging was not as effective 'off-the-shelf' as it could be. In-store interviews were conducted with users of the client's and competitive brands to identify decision-criteria and packaging information needed to make brand choices. Product stocking and placement were also explored extensively, as was the role of the veterinarian as an influencer in pet food choices. After probing on specific packaging elements, S&F determined that changes were needed to clarify key terms and phrases. The company implemented these changes, along with changes to stocking and point-of-purchase display activity. More Info »

S&F worked with a consortium of 10 property and casualty insurers to conduct the first-ever assessment of the small commercial insurance market. Starting with qualitative research, S&F developed the decision criteria involved in making small business insurance decisions. Insurers then used this information to develop individual process improvement and ongoing customer satisfaction programs. More Info »

In late 1996, a Fortune 50 health care company began to explore a corporate name change. With its increasing levels of R&D spending, and an expanding global presence, senior management believed that the current name was marginally descriptive of the company's primary business. Working with the executive committee and its team of strategists, S&F created a masked interview (to control for bias), and administered it to buy/sell side financial analysts, retail trade customers, called-on physicians, and managed care professionals. One alternative was clearly preferred, and the company was officially renamed in March 2002. More Info »

A packaged goods company conducts a uniform tracking study in over 30 countries. In partnership with TNS NFO, S&F has been responsible for country-level, as well as global, analysis of this massive data set. More Info »